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近年来,真人秀在我国电视市场大行其道,亲子真人秀节目在电视生态环境和商业力量的合力推动下,更是火爆荧屏,不但丰富了节目形态,也带来巨大的社会效益和经济价值,受到各级电视平台的追捧,成为受众关注的焦点和收视期待。对广告主来说,亲子真人秀精准抓住了潜力无限的儿童市场,正是全新的品牌战略推广的大好契机。早在2015年,山东广播电视台综艺频道就敏锐捕捉到亲子真人秀的流行趋势,推出独具特色的明星代理爸妈亲子真人秀节目《明星·宝贝》,至今已连续播出到第三季,得到山东百姓的喜爱与支持。
In recent years, the reality show in China’s television market is popular, parent-child reality show in the television ecosystem and commercial forces together to promote, it is a popular screen, not only enriched the program morphology, but also bring huge social and economic value, by The pursuit of television platforms at all levels, as the audience’s attention and ratings expectations. For advertisers, parent-child reality show accurately capture the unlimited potential of the children’s market, it is a brand new opportunity for brand promotion. As early as 2015, Shandong Radio and Television Arts Channel keen to capture the trend of parent-child reality show, introduced a unique star parents parent-child reality show “Star Baby”, has been broadcast continuously to the third quarter, Shandong people get the love and support.