由于不少老字号企业没有构建完善的知识产权保护体系,致使其无形资产没有受到应有的保护。根据老字号企业拥有的知识产权类型,全方位的构建知识产权保护体系,是当前许多老字号的当务之急。为此,老字号企业应当从保护其字号权、商标权、专利权、商业秘密权等角度,来考虑其知识产权保护体系的构建。 As many older companies do not build a sound system of intellectual property protection, resulting in its intangible assets are not properly protected. According to the type of intellectual property owned by the old and famous enterprises, it is imperative for many old and famous brands to build a comprehensive system of intellectual property protection. For this reason, old and famous enterprises should consider the construction of their intellectual property protection system from the perspectives of protecting their name, trademark, patent and trade secret rights.