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近年来,市场调查在我国迅速兴起,许多企业已逐步把市场调查作为企业科学决策和提高经营管理水平的重要手段,并取得了良好的业绩。与此同时,一些市场调查公司也迅速崛起,为企业所需的市场信息提供专业的调查、咨询和相关服务,形成了一个崭新的产业。然而,我国市场调查业在得到迅速发展的同时仍存在着诸多问题,国内的市场调查公司需克服这些“瓶颈”问题才能真正有效开发并占领这一空间。本文就我国市场调查业的发展现状、面临的问题及发展方向提出一些看法,供大家参考。
In recent years, market research has rapidly risen in our country. Many enterprises have gradually taken market surveys as an important means of making scientific decisions and improving their management level and achieved good results. In the meantime, some market research companies are also rapidly emerging, providing specialized surveys, consulting and related services to the market information needed by enterprises and forming a brand new industry. However, there are still many problems that the market research industry in our country develops rapidly, and domestic market research companies need to overcome these “bottlenecks” to effectively develop and occupy this space. This article puts forward some opinions on the current situation of market research in our country, problems and development direction for your reference.