论文部分内容阅读
为使铁路货运快速发展,提升抗干扰能力,提出要创新营销理念,树立以客户为中心的宗旨,提升核心竞争力,建立和完善信息管理系统,扩展铁路营销对象与范围,构建市场化的货运营销体制,建立责权明确的货运营销机制,综合运用各种营销促销手段,吸引更多的客户,更好地实现铁路运输经济效益和社会效益。
In order to make the rapid development of railway freight transport and improve anti-jamming capabilities, we propose to innovate marketing concepts, establish customer-focused objectives, increase core competitiveness, establish and improve information management systems, expand the scope and scope of railway marketing, and build market-oriented freight forwarding. Marketing system, establishing a clear responsibility and freight marketing mechanism, comprehensive use of various marketing promotions, attracting more customers, and better realize the economic benefits and social benefits of railway transportation.