随着各大电视企业陆续公布中期业绩报告,整个电视行业哀声一片,大多数企业陷入了业绩下滑甚至亏损的尴尬,部分业内舆论甚至认为整个电视行业将迎来最艰难的发展时期。但从本质上看,电视行业此次遭遇的业绩衰退却根本上不单纯是市场变动因素造成的,企业对电视行业发展未来认知不清或许是造成当前市场结果的一个重要原因所在。 As major TV companies announce their interim results one after another, the entire television industry laments that most enterprises have fallen into the embarrassment of declining or even losing their profits. Some of the media in the industry even think that the entire television industry will usher in the most difficult period of development. However, in essence, the performance decline experienced by the television industry is not simply a result of market changes. An unclear understanding of the future of the TV industry may be an important reason for the current market outcome.