每一个公司,都有着其独特的公司形象。雪佛莱公司所采取的就是美国式象征的策略。长期以来,在一系列电视、电台广告中,雪佛莱汽车公司反复强调“雪佛莱是美国,美国就是雪佛莱”。在一个电视广告,整整一分钟的广告不停地向观众展现美国国旗,以慢镜头描绘各种感人的场面;美国人民工作、生活情况,不时插进雪佛莱汽车的图像,从加州到纽约,全美30多处景致在广告中清晰可辨。 Every company has its own unique corporate image. What Chevron is adopting is a symbol of American style. For a long time, in a series of television and radio commercials, Chevrolet Motor Company repeatedly stressed that “Chevrolet is the United States, the United States is Chevrolet.” In a television commercial, an entire one-minute advertisement is constantly showing the American flag to the audience, depict slow moving scenes depicting a variety of moving scenes; American people working and living conditions, from time to time into the Chevrolet car images from California to New York , The United States more than 30 scenes in the ads clearly visible.