论文部分内容阅读
近年来,随着数字电视用户及产品不断增加,在做好普遍服务的基础上,积极开展各类增值业务成为有线运营商的一种共识。为了匹配对外增值业务的开展,有线运营商内部的现代化服务营销体系建立,就成为当务之急!本文作者运用现代服务营销理论,对建立数字电视服务营销体系的必要性、具体模式及实施策略等进行深入探讨。欢迎您就此话题展开研讨,来稿请发[email protected]。
In recent years, with the continuous increase of users and products of digital television, on the basis of doing well in universal service, it is a consensus that all kinds of value-added services are being actively carried out by cable operators. In order to match the development of VAS, the establishment of modern service marketing system within cable operators becomes a top priority. The author of this article uses the modern service marketing theory to deeply study the necessity, concrete mode and implementation strategy of establishing DTV service marketing system Discussion. Welcome to this topic to start a discussion, draft please send [email protected].