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随着信息化技术的快速发展,全球已进入一个新媒体时代,新媒体的存在与使用在社会生活、经济活动起着越来越不可忽视的重要作用。国有企业作为我国国民经济的命脉,面对信息技术变革对社会带来的挑战和机遇,如何正确使用新媒体促进企业的发展,成为国有企业适应经济发展新常态,推动企业深化改革不可或缺的手段。本文以新媒体在国有企业新闻宣传中运用为话题,深刻讨论、深入分析,探讨新媒体在国有企业中的运用与意义。
With the rapid development of information technology, the world has entered a new era of media. The existence and use of new media play an increasingly important role in social life and economic activities. As the lifeblood of our country’s national economy, in the face of the challenges and opportunities posed by the change of information technology to the society, how to correctly use the new media to promote the development of the state-owned enterprises has become indispensable for the state-owned enterprises to adapt to the new normal of economic development and push the enterprises to deepen the reform means. This article takes the application of new media in the publicity of state-owned enterprises as the topic, profoundly discusses and deeply analyzes and discusses the application and significance of new media in state-owned enterprises.