伴随电视市场化改革的日趋深入,电视媒体的经营角色正逐渐发生着根本性的转变,具体体现为由原来的既是生产者又是经营者的双重身份,逐渐向以经营者为主或者单纯的经营者的单一身份过渡。电视媒体的产业属性决定了企业战略的基本原理和制定原则同样适合于电视媒体。战略的制定过程实质上是战略决策的过程。电视媒体应根据自身的资源特点和核心竞争优势来确定定位、制定行动战略。目前,较为适合电视媒体的战略主要是成长战略。结合河南电视台电视剧频道的成功历程,谈谈如何制定 With the deepening of the market-oriented TV reform, the management role of the TV media is gradually undergoing fundamental changes. The concrete manifestation is that the original identity is both a producer and a manager, and is gradually dominated by operators or simply Single identity transition of operators. The industrial nature of the television media determines that the rationale and formulation principles of a business strategy are equally applicable to the television media. Strategy formulation process is essentially the process of strategic decision-making. Television media should determine its position and formulate a strategy of action based on its own resources and core competitive advantages. At present, the more appropriate strategy for the television media is mainly growth strategy. With the successful course of Henan TV drama channel, talk about how to make