企业差异信息沟通的策略何佳讯（华东师范大学信息学系）信息沟通，在现代企业的市场营销与经济管理中越来越占重要位置。从理论上讲，它是将加工生产的信息产品从信息生产者手中转移到信息消费者手中的过程，是造成事实上的信息生产者与信息消费者（使用者）不断地交替、... Strategy of Enterprise Differentiation Information Communication HE Jiaxun (Department of Information, East China Normal University) Information communication is becoming more and more important in the modern enterprise’s marketing and economic management. In theory, it is the process of transferring processed and produced information products from the producer of information to the consumers of information, which results in the continuous alternation of de facto information producers and information consumers (users).