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中西企业文化:和谐中流动走出去的“软环境”考验品牌:制鞋王国PK制鞋大国跨文化营销喜忌奈特:布道耐克文化当今世界经济正处于一个快速剧变的时代,世界正在成为一个全球性的大购物中心,各种各样的理念和产品在同时间纷陈杂处,这就把选择的权利置于顾客手中,从而竞争的条件得以彻底改观。企业不管是否需要全球市场,都必须有全球意识,因为顾客所要的是世界一流的质量。世界各国的情况有很大不同,企业所处的竞争环境也是不断变化的,企业要取得成功,就必须富有创构力、竞争力和联系力。
Chinese and Western culture: the flow of harmony out of the “soft environment ” test Brand: shoe kingdom PK shoe-making major Cross-cultural marketing Xianyi Knight: Epitaph Nike culture Today’s world economy is in a rapidly changing era, the world is becoming A global shopping mall with a variety of ideas and products all at the same time has placed the right to choose in the hands of customers so that the conditions of competition are completely changed. Whether a business needs a global market or not, there must be global awareness because what customers want is world-class quality. The situation in various countries in the world is very different. The competitive environment in which enterprises operate is also constantly changing. To succeed, enterprises must be creative, competitive and connected.