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电视现场直播指“在现场随着事件的发生、发展进程同时制作和播出电视节目的播出方式。……是充分体现广播电视媒介传播优势的播出方式。”活动营销指围绕活动而展开的营销,以活动为载体,使企业获得品牌的提升或是销量的增长。两者本来风马牛不相及,但地面电视频道在激烈的媒体竞争中,把二者相结合,创造出了一种新的节目形式——电视活动直播营销。日常节目中,电视直播更多的是用在体育、新闻等节目形态,这几年兴起的电视购物如果
Live TV broadcast means “at the scene as the incident occurred, the development process at the same time make and broadcast television programs broadcast ... ... is to fully reflect the advantages of radio and television media broadcasting way.” "Campaign marketing refers to activities around The start of marketing, activities as a carrier, so that enterprises gain brand promotion or sales growth. The two have been irreconcilable, but the terrestrial television channel in the fierce competition in the media, the combination of the two, creating a new program format - live TV event marketing. Daily programs, television broadcast is more used in sports, news and other programs, the rise of television shopping in recent years if