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微信作为新兴的传媒体,在信息传播和人际沟通方面发挥了重要的作用,微信的聊天、朋友圈和微信公众号功能成为群众体育传播的重要途径。微信已经社会各阶层的体育团体所使用,微信对群众体育传播产生重要的影响。该文通过文献资料法、逻辑分析法进行归纳总结微信对群众体育传播的影响,进而能合理利用微信的功能,更好地让体育在社会传播。增加群众了解体育信息的途径,让更多的人们了解体育、喜欢体育,并能够积极参加体育锻炼,形成终生体育的意识。
As an emerging media, WeChat has played an important role in information dissemination and interpersonal communication. The functions of wechat chats, circle of friends and WeChat public account have become important channels for mass sports communication. WeChat has been used by sports organizations of all walks of life in society. WeChat has an important impact on the mass media. This article summarizes the impact of WeChat on mass sports communication through literature and data analysis and logical analysis, and then makes rational use of the functions of WeChat to make sports better spread in society. Increase the public’s understanding of sports information, let more people understand sports, like sports, and be able to actively participate in physical exercise to form a sense of lifelong sports.