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市场营销作为应用性较强的专业,其课程体系的设置应体现对学生创新创业能力的培养,这是提升学生创新创业能力的根本保障。本文首先介绍创新创业的相关概念,然后阐述市场营销专业课程体系现状及存在的问题,最后提出其创新创业教育课程体系建设的路径。
Marketing as a highly applied professional, the curriculum system should be set to reflect the ability of students to develop innovative entrepreneurship, which is to enhance students’ ability to innovate and start a fundamental guarantee. This article first introduces the related concepts of innovation and entrepreneurship, and then elaborates the status quo and existing problems of the marketing professional course system, and finally puts forward the path of its innovation and entrepreneurship education curriculum system.