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在国际旅游行业发展过程中,有一个细分出的市场被称作会展奖励旅游市场,其主要包括一半的会议、展览、奖励旅游以及大型会议。近些年来我国的会展旅游业发展也相对迅速,这就为我国旅游经济发展带来新的血液与动力。本文就将针对当前我国会展奖励旅游的发展现状进行分析,且提出会展业法规将进一步规范、行业协会作用更加明显以及会展旅游业逐渐形成独立企业的发展趋势,以期为我国国内会展奖励旅游制定出明确的发展方向。
In the development of the international tourism industry, there is a subdivision of the market known as MICE market, which includes half of the conference, exhibition, incentive travel and major conferences. In recent years, China’s MICE industry is also developing relatively fast, which brings new blood and motivation for the development of China’s tourism economy. This article will analyze the status quo of China’s MICE tourism development, and proposed that conventions and exhibition industry regulations will be further standardized, the role of trade associations is more obvious and MICE industry is gradually forming an independent enterprise development trend, with a view to China’s domestic MICE incentive tourism developed A clear direction of development.