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博客作为一种新兴网络营销工具,能给企业带来巨大的眼球效应,企业博客营销则作为一种全新的营销手段同样表现出了巨大的营销价值。当前国内相当多的企业都依托博客平台开展营销工作,在企业博客平台上面发布官方信息和展示产品信息,通过这些图文并茂的产品介绍,让更多的人了解和认可了企业,同时企业的博客营销从一定程度上给企业现有营销方式及传统的营销方法上加上了一道新餐,在互联网发展趋势越来越快时,它有着无可比拟的作用。本文通过先简要分析企业博客营销的发展现状,接着提出了存在的问题,如企业领导人思想传统,观念淡薄,博客营销的绩效考核不清晰,企业博客广告投放不到位,等等,最后提出相应的解决方法。
As an emerging internet marketing tool, blogs can bring a huge eyeball effect to enterprises. As an entirely new marketing tool, corporate blog marketing also shows great marketing value. At present, quite a few domestic enterprises rely on the blog platform to carry out marketing work. They publish official information and display product information on the corporate blog platform. Through these illustrated products, more people can understand and approve the enterprise. Meanwhile, the enterprise’s blog marketing To some extent to the existing marketing methods and traditional marketing methods to add a new meal on the Internet faster and faster when the development trend, it has an incomparable role. This article first briefly analyzes the development status of corporate blog marketing, and then put forward the existing problems, such as the traditional business leaders, weak concepts, blog marketing performance appraisal is not clear, corporate blog advertising is not in place, and so on, and finally proposed Solution.