论文部分内容阅读
大数据展示中国人在线医药消费状况。消费者线上购药的接受程度和消费能力逐渐提升,低价位是医药电商的卖点,慢性病药品可能成为医药电商未来发展的突破口医药由于特殊性,经历了从严格管制到逐渐放宽的过程,近些年互联网药品牌照发放速度逐渐加快,消费者可选择产品增多,线上医药的接受程度和消费能力逐渐提升,近两年医药电商销售额增长了35%,购买人数增长了31%,远超药品零售的增长率。
Big data shows Chinese online medical spending. Consumption of online consumer acceptance and spending power gradually increased, the low price is the selling point of the medical e-commerce, chronic drug may become a breakthrough in the future development of pharmaceutical e-commerce Because of the special nature of medicine, has gone from the strict control to gradually relax In recent years, the issuance of Internet drug licenses has been accelerating. Consumers can choose more products, online pharmacy acceptance and spending power have gradually increased. In the past two years, the sales of pharmaceutical e-commerce products have increased by 35% and the number of purchasers has increased by 31% %, Far exceeding the retail sales growth rate.