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随着新媒体的普及和丰富的应用,以移动互联网技术推动建设的新媒体平台改变了原有的媒体格局。媒体的变革时代,传统媒体逐步向新媒体转型,其生存与发展的重点在于创新信息传播方式、掌握新媒体的传播途径和规律,快速有效的与新媒体进行融合发展。本文通过对广播节目持人如何运用新媒体创新与发展进行探究,分析广播节目主持人怎样将新媒体形式融合到广播节目中,促进新媒体时代广播媒体实现新发展,同时提升新媒体时代广播节目主持人的工作水平。
With the popularization and rich application of new media, the new media platform driven by mobile Internet technology has changed the original media landscape. In the era of media revolution, traditional media gradually transformed itself into new media. The emphasis of its existence and development lies in innovating the means of information dissemination, grasping the channels and laws of new media dissemination, and rapidly and effectively integrating with new media. This article explores how radio programmers use new media innovation and development to analyze how radio hosts integrate new media formats into radio programs, promote new development of radio media in the new media era, and promote radio programs in the new media era Host’s work level.