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2003年金秋,杭城喜事连连,9月30日,西湖综合保护工程“杨公堤、新湖滨景区、梅家坞茶文化村”三大景点落成开放,“一湖二塔三堤三岛”的世纪之梦终于实现;10月17日,第5届西博会隆重推出,为了更好地宣传新西湖、宣传西博会,《杭州日报》特别策划了56朵金花聚西博大型报道活动。这一活动历时一个月,17个省市自治区的主流报纸作为联动媒体加盟,有近百家媒体聚焦活动。一家地方媒体的活动产生了广泛的传播效果。
In the autumn of 2003, the joyous event in Hangzhou was repeated. On September 30, the three major scenic spots of “Yang Gongdi, Xinhuabin Scenic Area and Meijiawu Tea Cultural Village” of the comprehensive protection project of the West Lake were completed and opened up. The century of “Three Lakes and Three Towers in a Lake” The dream finally came true. On October 17, the 5th West China World Expo was grandly launched. In order to better publicize the New West Lake and publicize the West China Expo, Hangzhou Daily specially planned 56 large-scale coverage events of West Flower Expo. The event lasted a month, with the mainstream newspapers of 17 provinces, municipalities and autonomous regions joined as the linkage media with nearly a hundred media focus activities. The activities of a local media have had a widespread effect.