作为国家“一带一路”战略的重要组成部分,西部地区的发展受到越来越多的关注和重视。本文通过对中国西部中心城市兰州地区的设计考察,研究了其发展现状和设计企业及设计师的生存状态,认为西部地区的设计应以本地区地域文化传统作为支撑,在明确自身文化立场,守住乡土文化价值底线的同时,充分发掘本土资源,打造具有本土特色的设计产业生态链条,构建属于西部自身的设计文化和产业体系。 As an important part of the “Belt and Road” strategy of the country, the development of the western region is receiving more and more attention and attention. Based on the design and investigation of the Lanzhou area in the central city of western China, this paper studies the current situation of the development and the living conditions of designers and designers. It holds that the design of the western region should be supported by the regional cultural traditions, At the same time as the bottom line of local culture value, we should fully exploit the local resources, build the eco-chain of design industry with local characteristics and construct the design culture and industrial system belonging to the west itself.