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随着对高端服饰的需求增大,中国消费者对高端面料,如澳大利亚美丽诺羊毛的了解与需求也不断加深。针对这一现象,国际羊毛局(The Woolmark Company)加大了对中国市场的关注。这从近日的CHIC展上可见一斑。国际羊毛局是一家由27000名牧羊者共同拥有的非营利机构,在澳大利亚美丽诺羊毛的整条供应链的调研,开发和营销方面进行投资,将纤维到服装、牧羊人到零售商完整地链接在一起。在CHIC2014的展会上,国际羊毛局并不直接销售羊毛,而是在技术和培训方面提供支持,并通过介绍与对接,为合作伙伴找到生产最好质量的
As the demand for high-end apparel increases, Chinese consumers have also deepened their understanding and demand for high-end fabrics such as Australian Merino wool. In response to this phenomenon, the Woolmark Company has increased its attention to the Chinese market. This is evident from the recent CHIC show. Iowa, a non-profit organization owned by 27,000 shepherds, invests in the research, development and marketing of the entire supply chain for Merino Wool in Australia, linking fiber-to-garment and shepherd-to-retailer links Together In the CHIC2014 show, the International Wool Bureau does not sell wool directly, but in terms of technology and training to provide support, and through the introduction and docking, to find partners to produce the best quality