论文部分内容阅读
《握紧一个拳,垒起一堵墙,打开一扇门——如何应对我国加入WTO后的期刊竞争》,梁衡同志的这篇文章所阐述的观点,对我国期刊业的发展和竞争,提出一个很现实也很紧迫的问题。 在期刊业的未来发展中,拳、墙、门,一个都不能少。 拳,即拳头产品。兵在精而不在多,虽然目前我国的期刊数量,林林总总,很是可观,但要形成高档次高质量的拳头产品,目前还有相当大的差距。梁衡认为,今后应下大力量培养自己的拳头产品,实施“品牌战略”,如此,我国的期刊业才能在国内外竞争中站住脚跟。
“Hold a fist, set up a wall and open a door - how to deal with journals after China’s accession to the WTO competition”, Comrade Liang Heng elaborated in this article, the development and competition of the periodical industry in our country, Put forward a very real and very urgent issue. In the future development of periodical industry, boxing, walls, doors, one can not be less. Fist, that fist products. Although the number of journals in our country is so high that there is a great deal of foresight, there is still a long way to go to form a high-quality and top-notch product of high quality. Liang Heng believes that in future, we should make great efforts to cultivate our own fist products and implement the “brand strategy” so that China’s periodical industry can stand firm in the competition at home and abroad.