当前,“两微一端”已成为传统主流媒体开办新媒体、推进媒介融合的标准配置,特别是微信公众号,以其成本较低、程序简便、传播广泛、影响力大等优势,已成为传统主流媒体推进新媒体发展的重要阵地和信息传播的最新渠道。据企鹅智酷2016年《微信影响力报告》显示,九成以上手机用户每天都在使用微信,半数用户每天使用微信的时间超过了1小时。据最新统计数 At present, “two ends ” has become the traditional mainstream media to start a new media, media integration to promote the standard configuration, especially the WeChat public number, with its low cost, simple procedure, wide spread, influential and other advantages, has Become the traditional mainstream media to promote the development of new media an important front and the latest channel for information dissemination. According to the penguin wisdom cool 2016 “WeChat influence report” shows that more than 90% of mobile phone users use WeChat every day, half of users use WeChat every day for more than 1 hour. According to the latest statistics