现在是数字营销市场最鼎盛的时期,也是品牌营销最为低谷的时期。所有广告从业人员如今都有这样的体会,客户越来越不相信品牌建设。客户的广告投放项目,越来越多地要求将广告KPI指标与销售指标捆绑在一起考核。一方面是数字营销市场份额的迅速增长,另一方面是客户对 Now is the most prosperous period of digital marketing market, brand marketing is the most trough period. All advertising practitioners now have this experience, customers do not believe more and more brand building. Customer advertising projects, more and more requirements of the advertising KPI indicators and sales targets tied together assessment. On the one hand is the rapid growth of digital marketing market share, on the other hand, the customer right