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在全球生态环境恶化和化石能源逐渐枯竭的双重压力下,对新能源的研究和利用已成为全球各国关注的焦点。风能作为新能源的一部分,除水力发电技术外,风力发电是新能源发电技术中最成熟、最具大规模开发和最有商业化发展前景的发电方式。本文研究的主要内容是某风力发电行业整机制造商的营销战略设计。通过对风力发电整机生产企业营销策略研究,使企业在国内风电行业洗牌整合期内,找到发展的新出路,抓住机遇,开展好营销工作,提高市场份额,促进其新发展。
Under the dual pressures of the deterioration of the global ecological environment and the gradual depletion of fossil fuels, the research and utilization of new energy sources have become the focus of attention of all countries in the world. As a part of new energy, wind power is the most mature, most massive and most commercial power generation method of new energy power generation technology except hydroelectric power generation technology. The main content of this paper is the marketing strategy design of machine manufacturers in a wind power industry. Through the research on the marketing strategy of complete wind turbine manufacturers, the enterprises find new ways of development during the reshuffle integration period of the domestic wind power industry, seize the opportunities, carry out the marketing work, increase the market share and promote their new development.