本文认为,电子商务与传统企业的整合的目标是使电子商务和传统企业在整合过程中实现双赢,主要表现在电子商务的价值链增值上,其实质上是电子商务解决方案供求关系的整合,可采取产品经营和资本经营两种整合方式。文章指出,对电子商务的理解不够,对电子商务的态度存在偏差以及对电子商务的运作盲目担忧是电子商务与传统企业整合中遇到的主要障碍。 This paper argues that the goal of the integration of e-commerce and traditional enterprises is to make e-commerce and traditional enterprises achieve a win-win situation in the process of integration, which is mainly manifested in the value chain of e-commerce. In essence, it is the integration of the supply and demand of e- Can take both product management and capital management integration. The article pointed out that the understanding of e-commerce is not enough, there are deviations from the attitude of e-commerce and blind operation of e-commerce is the main obstacle to the integration of e-commerce and traditional enterprises.