严肃的大报处境艰难,象英国的《泰晤士报》、法国的《世界报》都曾一度风雨飘摇。看来,要扭转亏本局面,争取读者,唯一的出路是登些适合大众口味的东西,向读者靠拢。但是,这些著名的大报一旦抛弃多年形成的风格,便失去了立足之本。这确是一个难题。然而,也有善于解难题的老手。美国《纽约时报》使出的招数之一是增加专版。 Serious big newspaper in a difficult situation, like the British “The Times”, France’s “Le Monde” have been precarious. It seems that the only way to reverse the situation of losing money and gaining readership is to find something suitable for the public taste and move closer to the readers. However, once these famous big newspapers abandoned the style they formed over many years, they lost their foothold. This is indeed a problem. However, there are veterans who are good at problem solving. One of the tricks the U.S. “New York Times” resorted to was the addition of a special edition.