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市场营销课程具有实践性和应用性极强的特点,所以在此课程教学中应着重培养学生的实践应用能力,采取与实践相结合的教学模式,组织学生进行市场调查,指导学生进行自主合作学习编写案例、进行市场营销策划,举行创业大赛和市场营销大赛等成熟类型的创新教育模式带入市场营销课程教学课堂中,从而带动学生独立思考能力和创新实践能力的提升。
Marketing courses are practical and highly applied features, so in this course should focus on teaching students practical ability to practice, to take a combination of practice teaching mode, organize students to conduct market research, to guide students to carry out independent cooperative learning Writing cases, marketing planning, holding entrepreneurial competitions and marketing competitions and other mature types of innovative education model into the marketing course teaching class, so as to stimulate independent thinking ability of students and innovation and practical ability to enhance.