呀诺达热带雨林景区电子导游对游客满意度的影响研究

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本文通过对海南省呀诺达热带雨林景区的问卷调查,检验比较电子导游和口语导游对游客满意度影响的异同,探讨了景区电子导游系统的完善程度和游客的接受度,从中分析电子导游的优点与缺点,为景区进一步开放利用电子导游来提升游客满意度提供对策建议。在新技术使用日益普遍化的今天,为了更好地给人们提供服务,旅游业和新技术的融合越来越密切,使得旅游供给情况和旅游消费模式具备了不同以往的新特点,电子导游就是旅游业和新技术融合的一大产物。现在国内很多景区都设有电子导游,有的 Through the questionnaire survey of the Ya Nuoda Tropical Rainforest Scenic Spot in Hainan Province, this paper examines and compares the similarities and differences in the impact of the electronic guide and the spoken guide on the tourist satisfaction, discusses the perfection of the electronic guide system and the acceptance of tourists, Advantages and disadvantages for the scenic area to further open up the use of electronic tour guides to enhance tourist satisfaction to provide countermeasures and suggestions. In today’s increasingly universal use of new technologies, in order to provide better service to people, the integration of tourism and new technologies is getting closer and closer, making the tourism supply and tourism consumption patterns have different new features in the past. The e-guide is A major product of the convergence of tourism and new technologies. Now many scenic spots are equipped with electronic tour guides, and some
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