一、良莠不齐的品种结构为了追求经营品种结构的完善性,以“品种齐全”为优势来吸引分销客户,经销商在产品的购进、储备时,往往不从产品的销售前景和目标客户群的消费习惯等方面来考虑,毫无筛选地接收生产商所提供的产品。这样,虽然能够确保品种的齐全,却难免产品良莠不齐。结果产品因价格、品质、款式、档 First, the good and bad varieties of the structure In order to pursue the integrity of the variety structure management, “variety of complete ” as the advantage to attract distribution customers, dealers in the product purchase, reserve, often not from the product sales prospects and target customers Group spending habits and other aspects to consider, without any screening to receive the products provided by the manufacturer. In this way, although it can ensure the complete varieties, but inevitably mixed products. The results of product prices, quality, style, file