提高转型时期理论宣传的整体效应王丹彦在计划经济体制向市场经济体制转型的过程中，新闻媒介应责无旁贷地担负起引导舆论的崇高职责，而理论宣传则是引导舆论的中心环节。本文想从怎样正确把握和恰当处理理论宣传工作中的主要内在关系入手，谈谈关于转型时期如何提高理论... Improve the overall effect of theoretical propaganda during the transitional period In the transition from a planned economic system to a market economy, the media should shoulder the noble duty of leading public opinions. Theoretical publicity is the central link in guiding public opinion. This article starts from how to correctly grasp and properly handle the main inner relations in the theoretical propaganda work, and talk about how to improve the theory during the transitional period.