老字号是餐饮企业中的一个特殊群体。其特殊之处在于:首先老字号是中国传统饮食文化的重要载体,积淀着大量的饮食信息。其次,老字号是过去餐饮行业中的佼佼者,在如今多变的市场竞争中,老字号的命运发生了分化,变为“发展的老字号”和“沉沦的老字号”两个部分。老字号要想获得新发展,避免被淘汰的命运,就要同时解决“瘦身”和“强身”的双重任务。“瘦身”就是祛除制约老字号发展的各种负面因素,“强身”就是给老字号增加新的活力、新的力量。要做好这两点,就需要老字号经营者用一种健康理性的心态去引领企业的发展。以学习心态去除自大老字号都有 The old name is a special group in the catering business. The peculiarity is that firstly the old name is an important carrier of Chinese traditional food culture and a large amount of dietary information is accumulated. Second, the old name is the leader in the past catering industry. In today’s ever-changing market competition, the fate of the old fame has been differentiated into two parts, the old name of development and the old name of sinking. The old name in order to obtain new development, to avoid the fate of being eliminated, it is necessary to solve both “weight ” and “strength ” dual task. “Thin ” is to eliminate the negative factors that restrict the development of the old name, “strength” is to add new vitality, new strength to the old name. To do these two things, we need old-fashioned managers with a healthy and rational attitude to lead the development of enterprises. Learning attitude to remove the old and the famous have