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这是一组关于户外广告的专栏文章,在约稿和编辑过程中,我们试图将理念、人文、创意整合起来一并献给我们亲爱的读者。一个月的时间,这个行业里发生了几件事情:南京大贺集团最终完成了她资本的蜕变过程,11月13日,2.5亿 H 股在香港上市,成为香港股市中的一员。另有消息:政府加大力度整顿、规范中国户外媒体的过程已经进入实质性阶段,对于起点不高的中国户外传媒业来讲,既要市场化又要规范化的过程是痛苦的,走一条国际化的户外媒体之路已经势在必行。在这里,中化国际的王明科总经理、广州对外展览的廖东明副总、风驰的创意群总监张晓岚、南京师范大学的陈正辉,从一个理性、宏观的视野和角度上对这个问题进行了详尽的阐述,而白马传媒的执行创作总监余希洋则通过诙谐老辣的语言直击本行业存在的问题,相信会让领域里的同行规范化的操作市场有所帮助。从某种意义上讲,户外成就了一批行业的佼佼者,在上海东湖的运策规划中,多元化的运作已经被确立为战略发展方向,在资本的领域,融资效益激发了诸如白马、媒体伯乐、媒
This is a group of columns on outdoor advertising, in the contract and the editing process, we try to integrate ideas, culture, creativity together to our dear readers. A month later, a few things happened in the industry: Nanjing Dahe Group finally completed her transformation process of capital. On November 13, 250 million H shares were listed in Hong Kong and became a member of the Hong Kong stock market. Another piece of news: The government has stepped up efforts to rectify and standardize the process of China’s outdoor media has entered a substantive stage, for the Chinese outdoor media industry is not high starting point, both the market and the process of standardization is painful, take an international The road to outdoor media has become imperative. Here, Wang Mingke, general manager of Sinochem International, Liao Dongming, vice president of Guangzhou’s foreign exhibitions, Zhang Xiaolan, creative director of Fengchi, and Chen Zhenghui of Nanjing Normal University made this question from a rational and macroscopic perspective Exhaustive elaboration, while the White Horse media executive creative director Yu Xi Yang is the language of witty through the industry’s problems, I believe will make the field of peer standardized operation of the market to help. In a sense, the outdoor achievements of a group of industry leader in the planning and operation of the East Lake in Shanghai, the diversification of the operation has been established as a strategic direction in the field of capital, financing has inspired such as the White Horse, Media Bole, media