“文学”是麦当劳成功的秘诀。麦当劳叔叔、汉堡包神偷、巨无霸警长是小说中的主角;天堂般的儿童乐园是美妙的故事背景,麦当劳的整体形象策划如同一部成功的畅销小说。 “Literature ” is the secret of McDonald’s success. Uncle McDonald’s, Hamburger Thief, and Sergeant Big Mac are the protagonists in the novel; the paradise-like children’s paradise is a fantastic storyline and McDonald’s overall image is plotted as a successful best-selling novel.