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主业遭遇瓶颈让像七匹狼这样的企业开始逐渐调整战略,从一家纯实业的服饰公司转变为“实业+投资”的多元化公司。毫无疑问,国内男装企业七匹狼对于公司的品牌建设不遗余力,其形象代言人几乎没有一个不知名。比如早前的胡军、孙红雷到现在的张涵予、李治廷。而其接地气的品牌气质曾让恒大的许家印当年直接将自个儿的皮带从爱马仕换成了七匹狼。但这些漂亮面孔和花边新闻并没有拯救这家公司的业绩。七匹狼日前发布的2015年业绩报告显示,公司在2015年度共实现营业总收入24.6亿元,同比增长3.02%。乍一听,值得庆贺,但其实其净利润与上
The main business experience bottlenecks Let enterprises such as Septwolves began to gradually adjust the strategy from a purely industrial apparel company into a “Industry + Investment ” diversified company. There is no doubt that the domestic men’s enterprise Septwolves spare no effort for the company’s brand building, and its image of the spokesman almost no one unknown. For example, earlier Hu Jun, Honglei Zhang now to Zhang, Li Zhiting. And its brand of grounded gas temperament Xu Heng India Everbright had his belt directly from Hermes replaced seven wolves. But these beautiful faces and lace news did not save the company’s performance. Septwolves recently released 2015 performance report shows that the company achieved a total revenue of 2.46 billion yuan in 2015, an increase of 3.02%. At first glance, it is worth celebrating, but in fact its net profit and up