本文详细分析了句容市旅游业现状的优势条件、制约因素以及面临的机遇和挑战,提出句容旅游业的发展策略为:准确定位,打造精品;区域联动,合作开发;产业联动,多面发展;突出特色旅游城镇建设。通过对句容这一个体的研究,探索适用于旅游资源丰富、经济欠发达地区的旅游业发展思路。 This article analyzes in detail the tourism industry in Jurong City, the advantages of conditions, constraints and the opportunities and challenges faced by the proposed tourism development strategy for Jurong: accurate positioning, build quality; regional linkage, cooperation and development; industry linkage, multi-faceted development ; Prominent characteristic tourist town construction. Through the study of Jurong, this article explores the ideas of tourism development applicable to tourism-rich and economically underdeveloped areas.