不同于传统的眼镜超市,“美丽岛”走出了高端私人定制的快速扩张之路。1997年,在台湾已拥有200家门店的宝岛眼镜进入中国大陆,15年时间在全国各地开设了1300多家门店,年营业额近20亿元,形成了第一个全国性强势品牌。它也刺激了一些国内品牌的扩张欲望,如深圳的博士眼镜已在深圳、江西、西南地区拥有200多家门店(2011年获得九鼎近亿元投资),但它们的模式都是一样的:眼镜超市。在眼镜超市模式下,销售额的50%是近视镜,40%是太阳镜,眼镜护理液等占5%,只有5%左右是老花镜,在眼镜领域,老花镜一直算是边缘产品。在创建“美丽岛”老花镜之前,何丰源曾做过上市公司的副总裁并组建“蜥蜴国际”策划公司。“我们不是做垂直行业出身的,但因为我们有做营销的基因,所以胆子大,什么行业都敢进入。当时我设计的商业模式是用策划公司做窗口,寻找筛选好的项目。”何丰源表示,当年公司内部会“孵化”很多项目,美丽岛正是其 Unlike the traditional supermarket glasses, “Beautiful Island” out of the high-end private custom rapid expansion. In 1997, Taiwan glasses, which already had 200 stores in Taiwan, entered mainland China. In the 15 years time, it opened more than 1,300 stores across the country with an annual turnover of nearly 2 billion yuan, forming the first nationwide strong brand. It also stimulated the desire of some domestic brands to expand. For example, the Ph.D. glasses in Shenzhen have more than 200 stores in Shenzhen, Jiangxi and Southwest China (nearly 900 million yuan was invested by Jiuding in 2011), but the patterns are the same: glasses Supermarket. Glasses in the supermarket model, 50% of sales of myopia, 40% of sunglasses, glasses and other care solution accounts for 5%, only 5% of reading glasses, in the field of glasses, reading glasses has been regarded as the edge of the product. Prior to the creation of “Beautiful Island” reading glasses, He Fengyuan had served as vice president of listed companies and set up “Lizard International ” planning company. “We did not start a vertical industry, but because we have the genes to do marketing, we have the courage to enter the industry and the business model I designed at the time was to use the planning company as a window to look for the selected projects.” “ He Fengyuan said that when the company’s internal ”hatch" a lot of projects, the beautiful island is its