“混血名牌”消灭自主品牌买韩国的生产线,用纯粹的中国标准,挂美国的牌子,上海“别克凯越”的成分组成就是所谓“合资品牌”的一个范例。前两年,“鼓励自主品牌汽车”还话犹在耳,这两年却看到越来越多的企业走上了收购、合资的路,尤其是几大以国产汽车出名的企业。 “Mixed brand ” eliminate own brand Buy Korean production line, with purely Chinese standards, hanging the United States brand, Shanghai “Buick Excelle ” composition is the so-called “joint venture brand ” an example. The past two years, “Encouraging own-brand cars ” still still in ear, in the past two years saw more and more enterprises embarked on the acquisition, the road of joint ventures, especially several large domestic enterprises famous car.