“非物质文化遗产”是一个国家宝贵的财富,是中华民族千年历史文化的积淀,但是之前国家对它的重视度不够,导致许多的非遗文化被破坏甚至消失。近几年,强调提升国家软实力,大力发展文化产业使这种文化得到应有的保护。江西拥有众多的国家非物质文化遗产项目,由于保护不当一些非遗文化正在逐渐消失,造成不可估量的损失。旅游业与文化产业息息相关,本文着重研究如何将旅游产业和非物质文化遗产保护性发展相结合,使非遗文化在受到保护的前提下持续发展。 “Intangible Cultural Heritage ” is a country’s precious wealth and is the accumulation of the Chinese nation’s thousands of years of history and culture, but before the country paid enough attention to it, many non-cultural heritage has been destroyed or even disappeared. In recent years, the emphasis on upgrading the country’s soft power and vigorously developing the cultural industries have given this kind of culture the due protection. Jiangxi has a large number of national intangible cultural heritage projects, due to improper protection of some non-heritage culture is gradually disappearing, resulting in incalculable losses. The tourism industry is closely related to the cultural industry. This article focuses on how to combine the tourism industry with the safeguarding development of the intangible cultural heritage so that the non-heritage culture will continue to develop under the precondition of being protected.