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服务业持续成功的要点,并不仅仅在于低价策略的笼络、千篇一律的微笑服务等,而在于一个企业是否能用专业技术和经验去帮助他的用户解决问题。只有在这个前提下,“微笑”才有更高的价值,其最终目的是用户对品牌产生信任和依赖。 连锁经营的模式恰恰像品牌——这个主要躯干的两翼,能带动企业快速形成规模,而加盟店经营状况的好坏则相当于这架机器的燃油质量,几方面因素的结合才能启动一个品牌的飞速发展。
The key to the continued success of the service industry lies not so much in its low-cost tactics and its uniform smile service, but in whether a business can use its expertise and experience to help his users solve problems. Only under this premise, “smile” have higher value, the ultimate goal is that users have a trust and dependence on the brand. Chain model is exactly like the brand - the two wings of the main torso, can promote the rapid formation of scale enterprises, franchise stores operating conditions is the quality of the machine is equivalent to the quality of the fuel, a combination of several factors to start a brand improve dramatically.