成舍我是中国早期著名报人,他曾提出“小报大办”的办报理念,并运用此理念使报业经营获得了巨大成功。本文通过研究成舍我在创办《民生报》、《立报》这些小型报中的具体实践,分析其小型报办报思想,探究其思想对于当时办报的重要意义,并为当下报业发展提供有效借鉴。 As one of the earliest famous Chinese newspaper reporters, Cheng Shushe had put forward the concept of running newspaper for the tabloid newspaper and used it to make the newspaper business a tremendous success. This paper analyzes the practice of small newspapers in newspapers, newspapers and magazines by analyzing the concrete practice of establishing “Minsheng Bao” and “Li Bao” in newspapers and magazines, investigating the significance of its thinking on the newspapers at the time, Provide effective reference.