特色是事物间不同属性的反映,是此媒体从理念到内容以及形式与彼媒体的区别。从新闻规律上说,这种区别决定了媒体自身的生存发展。特色越鲜明,生存空间越大,发展势头越强劲。反之则越小越弱。特色是具体的,它隶属于全局,是党报性质和作用的反映与实现手段;特色又是持续的,随 The characteristic is the reflection of different attributes between things, which is the difference between this media concept and content as well as its form and media. From the news laws, this difference determines the media’s own survival and development. The more distinctive the characteristics, the greater the living space, the stronger the momentum of development. On the contrary the smaller the weaker. The characteristics are concrete. It belongs to the overall situation and is the reflection and realization of the nature and function of party newspapers.