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精心设置并办好专栏,对一个版面乃至整张报纸至关重要。人民日报社前不久举办版面主编培训班,社长王晨在动员讲话中指出:“如何设置栏目就很有学问。一个版上总得有一两个、两三个很叫座的栏目,并且精心把它办好,这需要新闻专业技能。”有人说,专栏是版面的“眼睛”,“眼睛”炯炯有神,版面楚楚可人——这是办报经验之谈。我国近现代报纸有重视专栏的传统,不少好专栏的故事传为佳话。归纳其经验,最重要的是两条,一曰名字好,二曰会经营。前者指有特点,易叫响;后者指能坚持,有看头。栏名人云亦云必然失之泛化,经营虎头蛇尾当然也很可惜。新年伊始,很多报纸都在设计改进方案,其中栏目设置是重要的一环。有鉴于此,本期《前沿关注》专栏讨论《精心设置并办好叫座的栏目——增强主流媒体的核心竞争力》,选登5篇文章,有的谈言论专栏如何阐发观点,有的说新闻专栏怎样常读常新,“高招”各自有,“真经”一脉连:匠心独运,用心经营,则专栏可青春长驻,永葆活力。您想让自己负责的专栏也魅力恒久吗?捷径无它,重在用心。
Well-designed and well-organized columns are crucial to a single page or even an entire newspaper. Recently, the People’s Daily held forum editor-in-chief courses, and Wang Chen, the president, pointed out in his mobilization speech: “There are always one or two or two or three very popular columns on a version, and carefully put it Well done, this requires news professional skills. ”Some people say that the column is the layout of the“ eyes ”,“ eyes ”piercing, pleasant layout - this is the experience of the newspaper. The modern newspaper in our country has a tradition of attaching importance to columns. Many stories of good columns have been passed down as stories. Summarize its experience, the most important is two, a good name, the second said will operate. The former refers to the characteristics of easy to ring; the latter refers to perseverance, worth seeing. Celebrities Wan Yi Yun inevitable generalization of loss, of course, running out of steam is also a pity. At the beginning of the new year, many newspapers are designing improvement programs, of which the setting of columns is an important part. In view of this, the column of “Frontier Concern” in this issue discusses “elaborate and well-established columns - enhancing the core competitiveness of the mainstream media”, selecting 5 articles, some talking about the column how to interpret the views, and some say News column how often new, “brilliant” their own, “The Classic” with a pulse: the imaginative, operating carefully, the column can stay young, and maintain vitality. You want to be responsible for the column also lasting charm it? Shortcuts without it, focus on the intention.