在全球化的网络时代,文化呈现多元化的状态,网络媒体的发展和自媒体的兴起对少数民族文化的传播具有重大意义,在高校文化区域内,面对大学生群体,自媒体的宣传加上户外体验式的传播方式,少数民族文化得以最大程度地在学生群体中被接受。本文采用文献法和问卷法对陕西师范大学18087名本科在校学生进行抽样调查,得出结论。陕西历史悠久,中华文明的重要发源地之一,省会古都西安,也是陕西省的文化标签,作为一个 In the era of globalization, culture shows a diversified status. The development of online media and the rise of media are of great significance to the dissemination of minority culture. In the area of ​​university culture, in the face of college students, publicity from the media Outdoor experiential mode of transmission, minority culture to the maximum extent accepted in the student community. This paper uses the literature method and questionnaire method to sample 18,887 undergraduate students in Shaanxi Normal University and draws conclusions. Shaanxi has a long history and one of the important birthplaces of Chinese civilization. The capital city of Xi’an, the capital of Shaanxi Province, is also the cultural label of Shaanxi Province. As a