本文探讨了互联网时代将平台战略的理念与开放式创新相结合的企业创新模式,并给出了实施该模式的具体策略。本文的研究表明,当存在双边市场时,平台拥有者能够通过黏合双边群体的需求整合创新资源,并可以借助交叉网络外部性和内化网络外部性推动创新。平台拥有者应不断提升交易服务质量,为开放式创新提供稳固的基础。此外,在实施该模式时需设置友好的对外接口,为外部创新资源提供良好的工具,并建立外部创新资源的甄别和扶植机制。 This article explores the business innovation model that combines the concept of platform strategy and open innovation in the Internet era and gives a specific strategy for implementing this model. The research in this paper shows that when there are bilateral markets, the platform owners can integrate innovation resources by bonding the needs of bilateral groups and promote innovation through cross-network externalization and internalization of network externalities. Platform owners should continuously improve the quality of their trading services and provide a solid foundation for open innovation. In addition, a friendly external interface should be set up to implement this model, provide good tools for external innovation resources and establish mechanisms for identifying and nurturing external innovation resources.