前几年,中国的电视媒介管理经历了一次重要的变革,即电视台及其所属频道,面临着从粗放型的传统产品管理向精细化的现代品牌管理转型。在这样的背景下,各省电视台为了顺应市场的需要和社会的发展,纷纷整合频道资源组建专业化频道。当时,全国多家省级电视台擎起了“科教兴国兴省”的大旗, A few years ago, China’s television media management has undergone an important change, that is, the television station and its affiliated channels are faced with the transformation from the extensive traditional product management to the refined modern brand management. In this context, the provincial television stations in order to meet the needs of the market and the development of society, have integrated channel resources to set up specialized channels. At that time, a number of provincial-level television stations in the country took the banner of “rejuvenating the country through science, education and education”