作为企业一个对外窗口,公关经理不但要有优秀的文化积淀, 而且要有战略的眼光和良好的职业操守这是一个公共关系盛行的时代,许多企业设有公共关系部,甚至设有主管公关和企划的副总裁职位。但是,优秀的公关经理人却十分稀缺。一个合格乃至优秀的公关经理,到底如何才能炼成呢? As an external window for enterprises, PR managers should not only have excellent cultural heritage, but also have a strategic vision and good professional ethics. This is an era of the prevalence of public relations, many companies have public relations department, and even set in charge of public relations and Planning vice president positions. However, good public relations managers are scarce. A qualified and outstanding public relations manager, in the end how to make it?