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所谓“内容”,对传媒而言,其实就是具有实力和底蕴,在注意力争夺战中具有核心竞争力的文化产品。按照美国最新的“北美产业分类标准NAICS”和欧盟“INIF02000计划”中对产业的定义,电视作为一种产业,连同印刷出版（含软件）、电子出版、电影、录音、广播以及传播、信息服务等等,统称为“内容产业”。
The so-called “content” is, to the media, a cultural product that has the core competitiveness in the war for attention. According to the definition of industry in the latest North American Industrial Classification Standard NAICS and the EU INIF02000 Plan, television as an industry, along with print publishing (including software), electronic publishing, filming, recording, broadcasting and distribution, information services Etc., collectively referred to as “content industry.”