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企业营销渠道是连接企业和最终消费者的纽带,是企业生存与发展的生命线。在市场经济体制下,随着知识经济的到来和互联网的运用,传统的营销渠道模式、行为和关系已经不能满足日益增长的销量的需求,需要各个企业不断开拓新的营销渠道,建立新的渠道关系,将企业产品更广阔的市场推进。本文从市场营销渠道的涵义开始分析,阐释了当前形势下市场营销渠道的各种问题,并就这些问题提出了新的营销渠道方式,以期使企业的销量更上一层楼。
Corporate marketing channel is the link between the enterprise and the ultimate consumer, is the lifeblood of business survival and development. Under the market economy system, with the arrival of knowledge-based economy and the use of the Internet, the traditional marketing channel modes, behaviors and relationships can no longer meet the growing demand for sales. All enterprises need to constantly explore new marketing channels and establish new channels Relationship, the broader market of enterprise products to promote. This article starts with the meaning of marketing channel, explains various problems of marketing channel in the current situation, and puts forward a new marketing channel approach to these problems in order to make the company's sales reach new heights.