论文部分内容阅读
目前,随着我国科学技术的发展,我国的国家级电视媒体在不断的发展,各个地方台也出现了日新月异的发展,在这种上下夹击,内外合围的情况下,省级卫视面临着重大压力,如何在现阶段段的全媒体时代下获取生存之路,成为省级卫视需要思考的重要问题,树立自己的品牌,打造独特的品牌发展之路是省级卫视发展的必然趋势。
At present, with the development of science and technology in our country, the state-level television media in China is constantly developing and various local stations have witnessed rapid development. Under such circumstances, provincial satellite TV stations are under great pressure How to get the way of survival under the all-media era of the present stage has become an important issue that provincial satellite TV needs to think about. Establishing its own brand and building a unique brand development road is an inevitable trend of provincial satellite TV development.